IMAGE · PROFILE IN REVIEW
The new standard for brands that matter
DO GOOD.
BE LOVED.
Discover brands that do good for people and planet — transparently assessed by people who genuinely pay attention.
PL5Nature BondPLANET
PR6Tell a FriendPRODUCT LOVE
BC5BelongingCONNECTION
IN4Verified TrustINTEGRITY
LOVE
BRAND+DEMO 2026
BRAND+DEMO 2026
PLANET ✦ PEOPLE & HEALTH ✦ ETHICS ✦ PRODUCT LOVE ✦ BRAND CONNECTION ✦ SOCIAL POWER ✦ INTEGRITY ✦
01 — Die Idee
BRANDS CAN BECOME
OUR FRIENDS.
When brands treat us with honesty and transparency, enrich our lives and make us want to interact with them, a genuine connection emerges. That connection inspires voluntary recommendation — the most valuable asset a brand can have today.
02 — Curated discovery
BRANDS TO LOVE
IMAGE · PROFILE IN REVIEW
IMAGE · PROFILE IN REVIEW
IMAGE · PROFILE IN REVIEW
LU
FICTIONALDEMO BRAND
NO
FICTIONALDEMO BRAND
ME
FICTIONALDEMO BRAND
03 — Das Framework
WHAT MAKES
A LOVE BRAND?
Six dimensions. Six relationship stages. 36 Love Elements. The framework combines verifiable impact with real product experience and human connection.
Explore the methodology6 × 6
PLPlanet
PHPeople & Health
ETEthics
PRProduct Love
BCBrand Connection
INIntegrity
01Promise
PL1Planet Promisefact
PH1Wellbeing Aimfact
ET1Fair Intentfact
PR1Product Sparkexperience
BC1Clear Characterrelationship
IN1Open Promisefact
02Practice
PL2Real Footprintfact
PH2Healthy Practicefact
ET2Fair Practicefact
PR2Craft in Actionexperience
BC2Living Identityrelationship
IN2Proof Practicefact
03Experience
PL3Better Choicefact
PH3Felt Benefitfact
ET3Respect Feltfact
PR3Love at Useexperience
BC3Emotional Fitrelationship
IN3Honest Contextfact
04Trust
PL4Proven Progressfact
PH4Safe & Soundfact
ET4Trusted Chainfact
PR4Reliable Joyexperience
BC4Earned Trustrelationship
IN4Verified Trustfact
05Attachment
PL5Nature Bondfact
PH5Daily Allyfact
ET5Shared Valuesfact
PR5Come Backexperience
BC5Belongingrelationship
IN5Accountabilityfact
06Advocacy
PL6Planet Voicefact
PH6Health Voicefact
ET6Ethical Voicefact
PR6Tell a Friendexperience
BC6Social Powerrelationship
IN6Open Advocacyfact
04 — Unser Versprechen
NOT FOR SALE
Membership creates visibility. The result remains independent.
PROOF + FEELING
Measurable impact and personal enthusiasm are shown separately.
REAL PERSPECTIVES
Creators, experts and experience partners assess from their perspective.