YOUR COMMUNITY
The agreed pilot scope provides one branded community space and two operator accounts. Invite customers and guests personally and verify customer status separately from community access.
Your path to a Love Brand
YOUR BRAND.
YOUR TOUR.
YOUR FANBASE.
The goal is a Love Brand. Brands like bands describes how we work: The Plus Club organises for brands what good tour management organises for bands. That includes relevant stages, collabs, fan engagement and benefits.
01 · The membership
YOUR BASE FOR THE NEXT APPEARANCES.
Membership gives your brand the club infrastructure for community, offers and relevant relationships. It is not outsourced full service brand management.
YOUR OFFERS
Manage benefits, events and product test applications. Set audiences, validity and quotas. The merchant applies discounts in its own shop and handles shipping and returns.
SELECTED PARTNERS
Partnerships need mutual agreement. You decide which partner offers appear in your community and which benefits you open to their invited people.
1 + 1 = 11
YOU CHOOSE WHO GETS WHAT.
Your community
CLOSER.
Your own benefits for verified customers. Exclusive events and product test applications. You set the terms and availability.
Customer status is verified separately.Selected partners
FURTHER TOGETHER.
Different terms for relevant partner communities. Every offer is accepted separately. You decide what to share.
No shared lists of people.Material changes need renewed approval. Reporting on other communities remains aggregated.
The tour plan
EVERY BRAND NEEDS RECURRING STAGES.
The club standard turns this idea into an annual rhythm. Every club brand meets it through its own formats, partners or separately booked grw+ activations.
- 3
OFFLINE EXPERIENCES
At least three experiences for your own community.
- 3
COLLAB TOUCHPOINTS
With other brands, talents or communities.
- +
EDUCATION
Thought leadership with your own or commissioned expertise.
- +
GOOD CAUSE
A transparent contribution. For example revenue share, a donation or another concrete action.
You can deliver the standard yourself, work with other partners or book the grw+ stage formats separately. See the stage formats
Membership and activation
THE BASE IS IN THE CLUB. WE PLAN THE TOUR SEPARATELY.
This keeps the ongoing membership clear and shows which stages, collabs or campaigns you commission in addition.
Included in membership
THE INFRASTRUCTURE.
- Your own community space with benefits
- Your own benefits in the portfolio
- Access to approved community benefits
- Curation and club standard review
Booked separately
THE ACTIVATION.
- Stage formats, events and experiences
- Brand and talent collabs
- Education and thought leadership
- Content, production and campaigns
From brand to tour plan
HOW WE GET STARTED.
MEET
We clarify what your brand stands for, who the people behind it are and which fanbase you want to build. Then we check whether brand, community and contribution fit the club.
AGREE
We agree scope, price, data protection and your club standard. No contract is concluded automatically here.
SET UP
Your space, branding and two operator accounts. MFA protects privileged accounts.
PLAN THE TOUR
Approve offers, invite your first customers and guests and plan the next stages: yourself, with partners or through separately booked grw+ formats.
Who is a member of The Plus Club?
Members are brands. Customers and guests can receive community access by invitation. Creators test, assess and collaborate with relevant brands.
What is included in the pilot?
The brand pays for B2B membership. Community access for invited people is free during the pilot. Bespoke apps, shop settlement and in-house fulfilment are not included. Merchants handle discounts, shipping and returns.
Does membership buy a good assessment?
No. Membership opens the club. It does not buy a positive assessment.
Do I have to book the grw+ formats?
No. You can meet the club standard yourself or work with other partners. The grw+ formats are solutions you can book separately.
Who decides which benefits are offered?
You decide together with grw+ what fits your brand and community. Benefits from other brands are only included once approved.
Tell us what should define your brand as a Love Brand. We will reply with the right next step.