Planet
Impact on climate, nature and resources.
Methodology · Demo v0.1
WE DON’T MEASURE
WHETHER A BRAND IS PERFECT.
We make visible what it can prove, how it feels and what relationship people build with it.
01 — System
6 × 6 = 36 LOVE ELEMENTS
Every cell has a guiding question, assessment type and, where needed, an evidence rule.
6 × 6
PLPlanet
PHPeople & Health
ETEthics
PRProduct Love
BCBrand Connection
INIntegrity
01Promise
PL1Planet Promisefact
PH1Wellbeing Aimfact
ET1Fair Intentfact
PR1Product Sparkexperience
BC1Clear Characterrelationship
IN1Open Promisefact
02Practice
PL2Real Footprintfact
PH2Healthy Practicefact
ET2Fair Practicefact
PR2Craft in Actionexperience
BC2Living Identityrelationship
IN2Proof Practicefact
03Experience
PL3Better Choicefact
PH3Felt Benefitfact
ET3Respect Feltfact
PR3Love at Useexperience
BC3Emotional Fitrelationship
IN3Honest Contextfact
04Trust
PL4Proven Progressfact
PH4Safe & Soundfact
ET4Trusted Chainfact
PR4Reliable Joyexperience
BC4Earned Trustrelationship
IN4Verified Trustfact
05Attachment
PL5Nature Bondfact
PH5Daily Allyfact
ET5Shared Valuesfact
PR5Come Backexperience
BC5Belongingrelationship
IN5Accountabilityfact
06Advocacy
PL6Planet Voicefact
PH6Health Voicefact
ET6Ethical Voicefact
PR6Tell a Friendexperience
BC6Social Powerrelationship
IN6Open Advocacyfact
02 — Dimensionen
People & Health
Health, wellbeing and accessibility.
Ethics
Fair and responsible practice.
Product Love
Quality and joy in real use.
Brand Connection
Trust, belonging and advocacy.
Integrity
Transparency, evidence and clean claims.
03 — Beziehungsstufen
Promise
Who are you?
Practice
Do you really do it?
Experience
How does it feel?
Trust
Can I rely on it?
Attachment
Will I come back?
Advocacy
Will I tell others?
Planet, Gesundheit und faire Praxis
Qualität und echte Produkterfahrung
Vertrauen und emotionale Passung
Bindung und Weiterempfehlung
LOVE LEVELS
In Prüfung unter 3 gültigen Reviews · In Entwicklung unter 70 Punkten oder bei offenem Integrity Gate · Love Brand ab 70, jede Säule mindestens 55 · Love Brand+ ab 85, jede Säule mindestens 70, mindestens 6 Reviews aus 2 Rollen.
Quantitative 1–5-Antworten bilden den Score. „Nicht beurteilbar“ fällt aus dem Nenner. Qualitative Texte erklären das Ergebnis, verändern es aber nicht. Confidence steigt mit Stichprobe, Rollenmix, Evidenz und geringer Streuung.
04 — Fairness
MONEY DOESN’T BUY A RESULT.
Membership and assessment remain visibly separate.
Brands select public quotes, never contributing scores.
Negative feedback stays private; aggregates remain unchanged.
Integrity is mandatory, not a bonus point.