PILOT PHASE · METHODOLOGY AND ASSESSMENTS ARE PRELIMINARY

Formats in The Plus Club

FORMATS THAT CONNECT BRANDS AND PEOPLE.

Brunches, Creator Circles and other experiences connect club brands with customers, creators, partners and other brands. Each event page shows its venue, access and registration.

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FIND YOUR NEXT STAGE.

Events by Plus Club brands, creators and our own formats. Filter by interest, save a format and register directly.

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More dates

NOT YET IN THE TOUR PLAN

These dates are currently being added to the new tour plan.

Coming up

THE PLUS CLUBJUNISpecial Week
Special Week

Special Week at Steinegger Hof with Vegamonie

A Special Week at Steinegger Hof with Vegamonie. More details to follow.

In June, exact dates to follow

Steinegger Hof

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THE PLUS CLUB25Friendsgiving
Friendsgiving

Goldberg Studios Friendsgiving Celebrations

Friendsgiving Celebrations at Goldberg Studios. More details to follow.

25 October, time to follow

Goldberg Studios

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THE PLUS CLUBBERBrunch
Brunch

World Record Brunch Berlin

The World Record Brunch in Berlin. More details to follow.

Q3 2027, exact date to follow

Berlin

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THE PLUS CLUBMUCBrunch
Brunch

World Record Brunch Munich

The World Record Brunch is coming to Munich. More details to follow.

Location to be announced.

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THE PLUS CLUBCIRCLECreator community
Creator community

Creator Circle

A curated circle for creators. Date and venue will be shared in the Creator Hub.

Location to be announced.

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Confirmed dates

THE PLUS CLUB27-29Retreat
Retreat

The Plus Retreat Schmiedhof

The AI Retreat at Schmiedhof in Bayrischzell. Find programme and participation details on the retreat website.

27 to 29 November 2026

Schmiedhof, Bayrischzell

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THE PLUS CLUBMOCommunity
Community

Base Club Hour

Body, Mind & Social with thebaseclub. Together every Monday in Munich. Current details and participation information from the organiser.

Every Monday, 07:00 to 08:00

Ryzon Store, Munich

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Own formats by grw+

THE STAGE FORMATS.

Seven formats for events, conversations and product contact.

  • Brunch

    The Plus Brunch

    Show products at the brunch.

    The community tries products at the event. Brands can contribute food, drinks or products.

    Running · next edition 2027Explore the format
  • Circle

    The Plus Circle

    Meet creators and plan campaigns.

    The Creator Circle brings together a small group of creators working in vegan and Planetary Health topics.

    RunningExplore the format
  • Retreat

    The Plus Retreat

    Build your love brand with AI.

    Three days for positioning, visibility and real engagement. With an AI brand system that supports your work and protects your creative point of view.

    27 to 29 November 2026Explore the retreat
  • Side

    The Plus Side

    Conversations with people who are building something.

    Sophie Friedrich talks to founders, creatives and community builders about their work.

    In productionExplore the format
  • Award

    The Plus Award

    Hosts who reach their goal.

    An award for hosts who set themselves a one-year goal and reach it with a mentor. Sponsorship yes, influence on the jury no.

    In developmentExplore the format
  • Weeks

    The Plus Weeks

    Make your brand part of the stay.

    Guests test products over several days and speak directly with the participating brands.

    First week June 2027Discuss a collaboration
  • Table

    The Plus Table

    The right people around one table.

    Dinner in a small group. The topic and participants are set in advance.

    First rounds being plannedDiscuss a round

The Plus Post

STAY IN
THE LOOP.

Find out which brands and formats are joining the club next.

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The Plus Journal

Stories about club brands and their path to becoming Love Brands.

Explore the journal