Brand
Bring your brand, offer and growth objective. Plan campaigns with relevant partners and new customer touchpoints.
Register as a brandThe Plus Club by grw+
BRANDS. STAGES.
CREATORS.
Together, we create brand experiences. We plan your brand tour and fanbase through creative campaigns that connect online and offline. What happens between brands, stages and creators is the music. Brand building and communication for the 21st century.
The Plus Club
YOUR ROLE. OUR SHARED BRAND TOUR.
For B2B and B2C: together, we create campaigns with a clear objective. Choose your access.
Stage
Do you offer an event, venue, media format or community? Connect brands and creators with your audience.
Enquire as a stageCreator
Bring your perspective and audience. Develop content and collaborations with brands that fit you.
Register as a creatorAs a stage, talk to me directly about suitable collaborations.
WHAT THE CAMPAIGN IS DESIGNED TO ACHIEVE.
Brand Awareness
Communication and PR get people talking about your brand. Content connects social media, newsletters, LinkedIn, podcasts and collaborative posts.
Lead Generation
Partners and customer touchpoints create opportunities for qualified conversations and enquiries. Online and at in-person events.
New markets
Creator and brand collaborations open access to new audiences and markets. We plan relevant partnerships and review the results.
01 · TOUR HQ
YOUR ACTIVITIES.
ONE MARKETING PLAN.
BRAND BUILDING AND COMMUNICATION FOR THE 21ST CENTURY.
TOUR HQ is your marketing plan for the year. Bring online and offline activities together, define audiences and see what comes next.
01 · Step
Goal and audience
Define who you want to reach and what the activity should achieve.Start planning02 · Step
Plan the activity mix
Connect events, collaborations, content, PR, retail and digital touchpoints.Explore formats03 · Step
Review the impact
Document results and plan the next marketing cycle.Explore the methodologyLove Brand Test by grw+
Imagine if we measured success by how loved people feel around us. Why is that not the norm?
Let's start by building love brands.
02 · Brands on the path
BRANDS TO LOVE
Brand profiles show the documented status. Membership is not a positive assessment, and a profile alone does not confirm active membership.
03 · Your marketing activities
WHERE YOUR BRAND BECOMES VISIBLE.
Your own events, club formats, product tests and benefits connect your brand with the people who fit it.
01
Build relationships
Benefits
Brands open selected benefits to customers and partner communities.
Explore benefits02
Meet in person
Formats
Brunches, Creator Circles and other experiences create relevant connections.
Explore formats03
04 · The Love Drivers
WHAT MAKES
A LOVE BRAND?
Six Love Drivers measure value, character, relevance, trust, belonging and recommendation.
PM01
Product Magnetism
How strongly the product, service and experience attract on their own.
DC02
Distinctive Character
How clearly, independently and recognisably the brand acts and speaks.
ME03
Personal Meaning
How well the brand connects to identity, everyday life and personal goals.
TR04
Trust & Relationship
How reliably the brand meets expectations, listens and maintains relationships.
CB05
Community & Belonging
How real participation, connection and belonging emerge around the brand.
AE06
Advocacy & Cultural Energy
How strongly people voluntarily carry the brand forward and give it cultural meaning.
05 · Clear ground rules
NOT FOR SALE
B2B membership pays for platform access. It does not buy a positive assessment.
RELEVANT ACCESS
Brands decide which benefits are available to their verified customers and selected partner communities.
CONNECTED BY CHOICE
Partnerships need both sides to agree. They do not grant access to another brand's list of invited people.
Brand Experience
READY FOR YOUR BRAND TOUR?
Membership opens the club. Activations are agreed separately. It does not buy a positive assessment.